As an Africa-wide player in the employment industry, Hire the Youth’s reputation thrives on their ability to innovate and adapt to labour trends. To that end, the board of governors at Hire the Youth was seeking a relevant, in-depth and effective professional interface to sharpen the content layout of their online platform.
As Head of Digital and Publicity at Hire the Youth, Daisy Namugambe’s task was to raise viewership on the online platform, across the initiative.
“Our aim was that every marketer at Hire the Youth reaches what we would describe as a minimum acceptable standard of digital marketing skills, knowledge, and capability, and be able to apply that to their day job and have an impact on our customers.”
But not only does Hire the Youth have a very large workforce, it is also spread all over the continent. Phillip Ayazika is a Learning and Development Specialist at Hire the Youth. For him, it was clear that brand visibility needed a better and fresher solution.
“Hire the Youth is a continent-wide organization. In order to reach all of their target audience within the different regions, what better way to do it than having one place where they can come and learn? And it will be a consistent learning approach.”
Our development team realized early that Hire the Youth wants to set the pace, not just keep up with it. They didn’t just want a platform to only avail opportunities, they also wanted to train their audience to be up-to-date and current in their knowledge and skills, so they could anticipate what their employers would want.
“I had the greatest degree of confidence in the Freelyformd team, both in terms of quality of design and their global certification standard, which we could apply across all of our regions,” stated Daisy
Fortunately, the platform had an already existing mailing list for their opportunities already set up. Having a mailing list meant that their target audience already knew the benefits of accessing opportunities online. The next step was to find the right partner, to provide the content the company needed.
To get Hire the Youth started, The Freelyformd development team began by carefully picking categories and job regions that were most relevant to Hire the Youth and their home ground (Uganda). They then agreed a global user license that gave Hire the Youth’s audience access to the platform worldwide. Their audience could choose from thousands of opportunities carefully structured and placed in simpler segments with a neater and spaced layout.
The Freelyformd team then worked with Hire the Youth to integrate existing user data and content into their system to make it easy for their global audience to access region-reliable opportunities together, wherever they were, and whenever it suited. The content is now used by Hire the Youth’s audience all over the world.
A launch was also successfully supported by with a range of creative promotions – from e-flyers to newsletters and helped generate awareness and enthusiasm for the tech opportunities through internal campaigns. Today, we continue to work with Hire the Youth to certify their workforce and help the company realize their full digital potential.
“I found the relationship to be a really positive one. One that was constructive. It certainly felt to me that what I was saying about Hire the Youth’s needs and requirements in this space was being listened to,” concluded Daisy.